The London firm will also be tasked with highlighting Lithuania as an ‘enticing and exhilarating’ destination for travellers. Hills Balfour’s campaigns will aim to boost the number of people visiting Lithuania from the UK and Ireland.
Jonathan Sloan, managing director of Hills Balfour, said: “We are absolutely delighted to be working with Lithuania. It is a country brimming with untapped beauty and culture that caters to a wide range of tastes and budgets. We cannot wait to work with the UK media and trade to inspire consumers and ultimately drive bookings to the destination.”
The account will be managed by Akvile Vanagaite, account manager at Hills Balfour.