Your bitesize update on the best PR features, including opinion, news analysis, event write-ups and insights, on Gorkana News this week:
Insight: CNBC’s Arjun Kharpal on why he wants more snapchat pitches
For the last three months, CNBC’s international technology reporter, Arjun Kharpal, has requested pitches from PRs via Snapchat. Gorkana caught up with the journo to find out what he hoped to achieve and whether it has been effective.
Event: Virgin Radio UK and talkRADIO
Gorkana was joined by Virgin Radio UK’s programme director, Liam Thompson, and talkRADIO’s managing editor, Dennie Morris. At the packed out Gorkana, Cision and PR Newswire media briefing, they revealed the three words that best describe their stations, the “rock and roll element” both brands have in common and the key things PRs need to know.
Insight: Grayling on why brands must ‘communicate their tech exploration’
Future tech challenges mean that brands must plan to communicate their digital aspirations more clearly, according to Grayling’s new paper: ‘Live Smart or Die’. Helen Ellis, head of technology at Grayling UK, speaks to Gorkana about the challenges PRs face and how comms teams can come out on top.
Opinion: The opportunity for brand-led content
Mark Flanagan, senior partner for content and digital strategy at Portland, believes that there is opportunity for businesses to produce content that informs or entertains, and where the commercial imperative is reputational rather than advertising-led.
Insight: Gorkana meets…Horse & Hound
Pippa Roome, magazine editor at Horse & Hound, talks to Gorkana about the editorial team, its PR relationships and her experience covering the 2016 Rio Olympics.