British Military Fitness (BMF), a provider of outdoor fitness classes across the UK, has chosen Frank PR’s Manchester office, Manc Frank, as its retained consumer PR agency, following a competitive pitch.
Founded in 1999, BMF operates at over 140 venues across the UK, hosting 13,000 weekly participants of all fitness levels who want to get fit but struggle to find the motivation.
The London-based fitness brand has hired Manc Frank to drive further brand awareness and engagement through creative ideas across multiplatform channels.
Operating as an extension to BMF’s in-house marketing team, Manc Frank will deliver a 12-month comms programme to promote various key events and seasonal activity, and will also provide an ‘always-on’ newsroom facility.
Working with media, influencers and consumers, Manc Frank plans to communicate the benefits of BMF, encourage new member sign-ups and highlight the events, classes and offerings the brand provides.
Harry Sowerby, MD at British Military Fitness, said: “We are really thrilled to be working with Manc Frank and can’t wait to see the creative activity that is in-store over the coming months. It’s a really exciting time for British Military Fitness and because of that, we needed a PR partner that echoed and worked with the same motivating enthusiasm.”
Graeme Anthony, GM of Manc Frank, added: “British Military Fitness was the catalyst that spearheaded the evolution of outdoor classes all across the UK and is today one of the leading brand powerhouses within the wider market. Its unique approach pushes people to achieve greater results that are underpinned by a personal support network and fun engaging community. A winning formula and core values that we mimic through our own agency beliefs.”