Mason Williams Communications has been chosen to represent Amieira Marina on the Great Lake Alqueva in Portugal – Europe’s largest man-made stretch of water, situated between Lisbon and Faro.
The Amieira Marina, which opened in 2006, has rarely been visited by guests from the UK and Mason Williams has been briefed to introduce UK families, couples and groups to the marina as a “unique and idyllic” holiday destination.
Eduardo Lucas, CEO of Amieira Marina, said: “We are delighted to be working with Mason Williams Communications, which came personally recommended from our European agencies, to expand our brand and business to the UK market.
“Already we are engaging with our key target media and reaching a new audience who we look forward to welcoming in 2016 and beyond.”
Mason William’s MD, Rita Rowe, added: “The Marina’s key selling feature is that non-skilled visitors can turn up and learn to drive a motor boat in just one hour. We’ve been out and done a recce and it’s amazing.
“The boat is directed throughout this huge lake by a Sat-Nav and a series of buoys so it is literally fool-proof. A family can sleep aboard and you could easily spend a week exploring Lake Alqueva.”