Games producer Ubisoft hands retained PR brief to Stripe
French video game producer Ubisoft, which includes Assassin’s Creed and Rayman amongst its portfolio, has chosen Stripe Communications to handle its UK consumer and corporate PR.
Stripe Communications has been appointed by Ubisoft UK as its retained consumer and corporate PR agency, working alongside its in-house PR team.
Stripe will deliver creative PR comms plans to support all of Ubisoft’s major video game launches in the UK, including Ghost Recon: Wildlands, Watch_Dogs 2 and South Park: The Fractured But Whole.
In addition to this, Stripe will support the French video games giant with corporate positioning and issues management in the UK.
The account will be managed by Stripe’s London office, which will report to Ubisoft UK’s marketing and PR team.
Mark Slaughter, marketing director at Ubisoft UK, said: “Stripe has demonstrated a quality of creative thinking that will deliver real impact to our national campaigns this year. The team showed strength in that they could not only deliver great product campaigns but also help us realise our ambition to be recognised as one of the world’s leading entertainment brands.”
Juliet Simpson, CEO at Stripe, added: “It is a privilege to work with Ubisoft and a marketing team with the vision and ambition to do exciting and ground-breaking work. Clients and prospects are telling us consistently that they are seeing creativity and strategic thinking from Stripe that is setting us apart. This is an exciting time for the business. Expect to see big things from Stripe in the year ahead.”