ITV Studios Global Entertainment (ITVS GE) has appointed comms agency Tin Man to launch the second series of children’s show Thunderbirds Are Go and promote the latest DVD release of American detective drama Aquarius.
Produced using a mixture of CGI animation and live-action model sets, Thunderbirds Are Go is a reinvention of the Thunderbirds series, 50 years on from its TV debut. The first series launched in the UK last year to a consolidated audience of over three million viewers, while the official YouTube channel has had over six million views.
Following the success of the first series of Thunderbirds Are Go, Tin Man has been briefed to create a PR moment for the second series, which will air on ITV and CITV later this year, that will drive brand awareness amongst children and their parents.
The second project for Tin Man is to promote the latest home entertainment release of American detective drama Aquarius. Set in the late 1960s, Aquarius stars David Duchovny as a Los Angeles police sergeant tracking a small time criminal seeking out vulnerable women to join his “cause”, who turns out to be Charles Manson.
Adrian Last, director of ITV Studios Marketing, said: “We have been really impressed with Tin Man’s track record for delivering successful and memorable PR campaigns, and their creative yet results-driven responses to these recent briefs proved they were the right PR partners for us on this occasion.”
Tin Man founder Mandy Sharp added: “We are very excited about working with ITVS GE on these launches. Naturally, each property has totally different audience demographics and tone, so our PR campaigns reflect that. Thunderbirds Are Go lends itself to a fun, newsworthy and visually creative activity that works hard to interact and engage with both kids and parents. Aquarius is a highly targeted PR approach that will creatively take fans and media on a sensory journey back to the vibrant 60s to really immerse them in the world of the latest series.”