Chime-owned tech PR specialist Harvard has brought in Gareth Clark from B2B tech sales and marketing agency McDonald Butler to take on the role of client services director.
A board member at McDonald Butler, Clark created demand generation campaigns for clients including Microsoft, HP, SAP and Oracle.
Leading a large client services team, he was also responsible for developing the agency’s growth strategy and leading new business efforts.
In his new role at Harvard, Clark has been briefed to grow the agency’s demand generation and sales enablement business.
Louie St Claire, Harvard MD, said: “This is huge hire and a massive coup for us. Our clients want two things from us: to raise brand awareness and to generate sales. Gareth’s appointment brings an entirely new set of skills into the business and allows us to offer a combination of PR, digital engagement and demand generation-focused marketing for the first time, all underpinned by a dedicated strategy and insight team.”
Clark added: “I’m delighted to have joined a multi award-winning agency in Harvard and I’m confident that with world-class PR and digital foundations in place, we will be able to support our clients’ businesses by delivering truly integrated, creative and results-led campaigns.”