Zambuni to promote Chelsea Thoroughbreds
London-based racehorse ownership club Chelsea Thoroughbreds has appointed Zambuni to help build its profile as a new, “sociable” way to get involved in the racing world.
James Ramsden and Richard Morecombe founded Chelsea Thoroughbreds in 2014. Born out of The Syndey Arms, “the only racing pub in London”, it offers a equine and thoroughbred concierge service that aims to offer “unique opportunities to enjoy racehorse ownership with likeminded individuals, both socially and professionally”.
As an agency which specialises in “luxury brands in the country lifestyle” sector, Zambuni has been briefed to increase awareness around the Chelsea Thoroughbreds brand and build relationships with new communities, which may not have previously considered getting involved with the world of racing.
Zambuni’s senior account executive Karthryn Fensterstock and account executive Kelly Double will lead the account. The team will report to Chelsea Thoroughbreds MD James Ramsden.