Eulogy has had its PR brief with Molson Coors extended to include the Sharp’s Brewery offer with the Doom Bar brand, following the agency’s work with the UK-based brewer’s other brands Grolsch, Coors Light and Singha in 2015.
The agency has been briefed to grow awareness of the Sharp’s Brewery portfolio, which includes Doom Bar – the UK’s No 1 cask ale – at a national level.
Eulogy will develop a campaign to amplify the Sharp’s ‘Adventure Brewing’ consumer campaign, support Sharp’s experiential activations at live events and promote the product portfolio with various launches and stunts planned throughout 2016.
Jane Hall, brands comms manager at Molson Coors, said: “Over the past year the Eulogy team has demonstrated not only its passion for our brands but also the ability to deliver on their creative ideas. Sharp’s Brewery has a brilliant story to tell and we look forward to seeing them use their creativity to spread the word at a national level.”
Adrian Brady, chief executive at Eulogy, said: “We’re incredibly proud of the work we have undertaken for Molson Coors to date and to be trusted with Sharp’s Brewery – a shining light in its portfolio – is a real honour. Sharp’s Brewery is an incredible British success story and we’re looking forward to bringing it to life with the energy and enthusiasm that matches the passionate team behind it.”
Eulogy continues to handle the PR for Molson Coors brands Coors Light and Singha. The agency undertook project work for Grolsch, which has now ended.