Mischief has been appointed as UK PR agency for Newmarket Racecourses as the venue celebrates its 350th anniversary.
The agency will look to engage with a younger, more digitally-savvy audience for Newmarket.
An advocacy programme will be launched pairing the venue with Instagrammers to capture ‘behind-the-scenes’ moments. The account will be led by Mischief Sport & Media director Kate Miller.
The campaign will spread across the summer season in 2016 and the Moët & Chandon July Festival.
Olivia Hills, communications manager at Newmarket, said: “We have some exciting plans for 2016 celebrating this momentous anniversary in our history and we look forward to working with Mischief to bring these to life. Mischief showed it is the right agency to work side by side with our team.”