Mischief has been chosen as the first retained UK consumer PR agency for interiors retailer Maisons du Monde (UK), following a competitive pitch.
Mischief will handle the launch of Maisons du Monde’s 2017 collection in the UK, as well as create “fame-driving” campaigns.
Mischief associate director Jess Buttress will lead the account and report to Maisons du Monde’s head of UK marketing, Jamie Forshaw.
Forshaw said: “Mischief’s understanding and passion for our style-conscious customer shone through. Not only do they have superb knowledge of the world of interiors, they showed great creative thinking that will bring the brand to life in a really exciting and memorable way.”
Buttress added: “Maisons du Monde is a brand packed with personality, making them the perfect partner for Mischief. It’s a hugely exciting opportunity for us to launch an incredible brand to UK media and we’re really excited to work with them.”