Natural beauty brand Yes To has appointed Mischief on retainer to manage its consumer PR and social activity.
In addition to creating brand fame campaigns, Mischief’s beauty and wellbeing division will handle the launch of Yes To’s first-to-market products in the UK, which are designed to “shake-up the skincare space”.
Most recently, this includes Yes To 2-Step Kits, which targets specific areas of the face “in need of a beauty boost”.
Mischief associate director Daniella Bertolone will lead the account and report to Victoria Young, general manager of Europe at Yes To.
Young said: “Mischief’s fresh, creative ideas and shared passion for Yes To impressed us and we’re delighted for the agency to become an extension of our team, as we continue to lead the way in innovative & on trend natural beauty.”
Bertolone added: “We are delighted to be working with Yes To, a brand that shares our playful and spirited DNA, making it a natural fit for Mischief. We are passionate about leveraging its fun personality and exciting innovations to earn attention by doing what we do best – playing with the norm.”