The appointment follows a redesign of Ziran’s corporate website, which GBW undertook, and adds another developer to its portfolio.
Gough Bailey Wright’s specialist property PR team, which works closely with the agency’s creative, digital and production departments, will assist Ziran Land with retail developments in Bridgnorth in Shropshire and Northfield in Birmingham. More developments are in the pipeline.
The Midlands agency will provide the development firm with strategy guidance, public exhibitions, community engagement and public affairs services, assuring a comprehensive consultation process which will result in planning permissions across the region and beyond.
John Liggins, MD of Ziran Land, said: “Gough Bailey Wright is highly regarded for its property related PR and communications services and we’re delighted to have them on board to help us consult with communities up and down the country. The specialist team brings a wealth of expertise and successful consultation experience, whilst the agency itself is full service, so we get everything we need from one dedicated team.”
Gough Bailey Wright’s team for Ziran Land includes (pictured, left to right) adminstrator Nienke Boekraad, creative designer Stuart Matthew, PR account director Tess Randles and senior account manager Richard Harris.