W is behind today’s latest Thames-related PR stunt, which has seen a six-metre statue – made from artificial leaves – of PG tips’ Monkey mascot sailing down the river drinking a cup of Green Tea.
The two-storey topiary, which is crafted from 110,486 fabricated green tea leaves, sailed past London structures including The Shard, Houses of Parliament and Tower Bridge.
In order to highlight a forthcoming ‘Green Paper’ report to be published by PG tips Green Tea, W’s stunt is intended to highlight the impact the colour green has on boosting positivity and productivity due to the “primal association to nature and open spaces”.
W has had an ongoing relationship with PR tips owner Unilever since winning the Marmite business in December 2014. The relationship has led to W working on a number of other Unilever brands, including PG tips, on both a retained and project basis.