Hotwire wins multi-country brief with Nuance

Hotwire has been appointed as the European PR agency for Nuance, a business providing voice and language tools for both businesses and consumers.

The agency will work across the UK, France, Germany, Italy, Spain and Benelux after winning a competitive four-way pitch.

Hotwire is set to deliver an integrated campaign across earned, owned and digital communications to raise awareness of the Nuance brand and its technologies, applications and services.

Vanessa Richter, director of corporate communication for EMEA at Nuance, said: “Hotwire’s passion and energy shone through in the pitch, but it was the collaborative approach to the brief from the various European teams that made the decision to appoint Hotwire as our PR agency an easy one for us.”

Andy West, chief development officer at Hotwire, added: “We approached this pitch with ambitious, high impact ideas and it paid off. We were keen to show Nuance how well we can deliver extremely creative and integrated campaigns. We’ll now work closely with their in-house team to develop compelling content that tells the Nuance story across EMEA and highlight ground-breaking work this company does.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]