UK-based travel company Olympic Holidays has hired TippetPR on a one year communications brief which encompasses trade, consumer and digital activity.
TippetPR will look to develop greater brand visibility for the travel agent as it looks to increase sales through online and offline channels.
Carl Catterall, head of marketing and communications at Olympic Holidays, said: “This is a very exciting time for Olympic Holidays as we gear up to celebrate 50 years in business in 2017. We wanted to ensure that our communications component was aligned with our overall marketing and brand plans over the next two years.”
In 2010, Karen Tippet, founder of TipppetPR, set up as an independent consultant after leaving her role as head of PR at Virgin Holidays. She also represents Elite Island Resorts Caribbean and Swiss Sun Protection brand Ultrasun.