Opinion: How challenger agencies can compete with the big agency networks

Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in the industry, the behemoth agency networks were seen as the only answer. However, times are starting to change. Clients are telling us they want creative excellence… Continue reading Opinion: How challenger agencies can compete with the big agency networks

LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon

We are living in the ‘social media age’, where audience are connected like never before. This has undeniably had a profound impact on the media industry. In the last decade, we have seen the rise of social publishers like LADbible, BuzzFeed and NowThis whose audience and reach dwarfs that of many traditional media. These publishers… Continue reading LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon

Opinion: Communicators must help promote health data sharing

Catherine Desmidt, associate director and head of the health practice at Hotwire, argues that communicators must help health practitioners explain how data sharing benefits patients. Stories about data and how it is used or abused are consistently in the media. Big technology companies are being held to account over the security of data, whilst we,… Continue reading Opinion: Communicators must help promote health data sharing

Opinion: How brands can achieve greatness

Matt Cross, UK MD of Hotwire Global, shares insight into The Pursuit of GREATNESS report and how brands can go from good to great. Your brand may never achieve greatness. If you were hoping to reach the destination of greatness, you have already missed the point. This was the overriding message that came out of… Continue reading Opinion: How brands can achieve greatness

Susannah Wyeth joins Hotwire as associate director

Hotwire has appointed Susannah Wyeth as an associate director, responsible for driving growth and greater awareness across the agency’s B2B technology footprint. As a member of Hotwire’s Directors Forum, she will be responsible for driving growth and delivering campaigns for the likes of BMC, Mindtree and Thales. Wyeth was previously a senior account director at… Continue reading Susannah Wyeth joins Hotwire as associate director

Hotwire promotes Kate Hunter to head of B2B

Hotwire has promoted Kate Hunter to head of B2B, UK, to oversee and grow the agency’s B2B client base. She is tasked with growing the agency’s B2B offering across its fintech, ecommerce, IT and services teams, as well expanding its emerging energy, health tech and automotive offerings in the UK. Hunter will report to Matt… Continue reading Hotwire promotes Kate Hunter to head of B2B

International Women’s Day: Succeeding as a woman in PR

To celebrate International Women’s Day, Cision spoke to eight industry-leading women, asking them why they went into PR, if they’ve encountered adversity due to their gender, whether the PR landscape is changing for women and what advice they have for women entering the industry. Sarah Hall, PR and marketing agency owner, founder of #FuturePRoof and president… Continue reading International Women’s Day: Succeeding as a woman in PR

60 Seconds with Barbara Bates, Hotwire’s global CEO

Barbara Bates, Hotwire’s global CEO, talks about the brand’s global vision, the importance of investing in people and her greatest achievements. Hotwire unveiled a new brand identity in September. Tell us about the new personality. What does it represent?   I think it’s really important to talk about what a brand means. It’s so much more than… Continue reading 60 Seconds with Barbara Bates, Hotwire’s global CEO

Adele Breen joins Hotwire as director of corporate strategy

Hotwire has appointed Adele Breen as its first director of corporate strategy, responsible for overseeing the agency’s focus on emerging sectors and delivering specialist analyst relations, crisis comms and executive comms projects. She will join Hotwire’s UK board and will report to UK managing director Matt Cross. Her role will entail working with both existing… Continue reading Adele Breen joins Hotwire as director of corporate strategy