National charity Genetic Disorders UK (GDUK) has chosen Frank to promote its annual charity fundraising event, Jeans for Genes Day.
Now in its 21st year, the mass participation Jeans for Genes fundraising event has raised more than £40 million in total to help children with genetic disorders.
Kate Moss, Kylie, Warwick Davis, Tallia Storm, Charlotte De Carle, Louise Thompson, Nicola Roberts and Lorraine Kelly have confirmed they are supporting the initiative this year.
Frank will manage all consumer publicity in the lead up to Jean for Genes Day, which takes place on Friday September 23.
In addition to leading the celebrity campaign strategy, Frank’s brief includes co-ordinating the media launch and promoting its official limited edition T-shirt.
Claire Morrison, GM of Frank’s Scottish arm, McFrank will lead the account.
Laura Pattison, campaign director for Jeans for Genes Day, said: “Frank’s enthusiasm and creativity really stood out during the pitch process and we’re thrilled to have them on board.”
Morrison added: “Jeans for Genes Day is, hands down, one of the most established and engaging charitable fundraising days of the year and we are absolutely delighted to be on board.”