In addition to handling Sunfly’s PR, Quite Great will support the company in launching an innovative new streaming service to allow users to access Sunfly’s karaoke library via their tablets, smartphones and TVs.
Established in 1991, Sunfly holds a catalogue of 14,000 karaoke songs. Its offering includes tracks available for download, streaming, or CD purchase, alongside a range of hardware products including microphones.
Poppy Ballard, head of client strategy at Quite Great, will lead the account supported by account manager Zoe Colegate and account executive Ellie Thompson.
Dan Maidstone, head of development at Sunfly Karaoke, said: “It is a very exciting year for us, every home in the country will now be able to enjoy karaoke in a way they have never done before. We are delighted to have Quite Great on board. They are creative and enthusiastic with a wealth of history in the entertainment industry – for us it is a great match.”
Quite Great’s clients have ranged from famous musical artists, including Mick Jagger, Paul Simon and Mariah Carey, to media brands, such as Macmillan, Sky, and Virgin.