Headquartered in Istanbul, Effect has been Burson-Marsteller’s exclusive affiliate partner in Turkey since 2012. It will now become a full member of the Burson-Marsteller network and will be renamed Effect Burson-Marsteller following the acquisition.
Effect specialises in corporate and sustainability communications, CSR, financial communications, media relations and social media services. Its current clients include Diageo, Gucci, Intel, Toyota, and Turk Telecom Group.
Burson-Marsteller will have 73 offices and 85 affiliate offices across 110 countries following the deal.
Donald A. Baer, worldwide chair and CEO of Burson-Marsteller, said: “Taking a majority stake in one of the country’s leading agencies underscores that Turkey is a critical market for our global growth. With Effect Burson-Marsteller, we will continue to offer our clients significant opportunities to build their businesses in all major markets around the world.”
Gonca Karakas, founder and CEO, Effect Burson-Marsteller (pictured front right), added: “Our relationship with Burson-Marsteller over these four years has been very rewarding. This acquisition is the natural move to take our partnership – which is based on common values and a shared evidence-based approach to communications – to the next level.”
Burson-Marsteller is part of Young & Rubicam Group, a WPP subsidiary.