Storm Communications has been appointed by New Covent Garden Market, as part of a seven year regeneration project for the UK’s largest fruit and vegetable wholesale market.
New Covent Garden Market is home to 200 food and flower businesses. The fruit and vegetable market supplys 40% of fresh produce to London’s restaurants, cafes, schools and businesses.
Storm has been briefed to increase awareness of the redevelopment of New Covent Garden Market, which is part of a wider regeneration of Nine Elms on the South Bank.
This will create a residential and business district, with New Covent Garden Market one of three landmarks in the area alongside Battersea Power Station and the new United States Embassy, which opens in 2017.
Storm aims to enhance the profile of the market, targeting national, consumer and trade press. The team aims to highlight New Covent Garden Market’s plans to “serve London with the best quality, freshest produce and create an inspirational hub of food and drink in the UK”.
Storm MD Amanda Williams will lead the account with head of food, drink and home Susan Cole.
Helen Evans, director of business development and support at Covent Garden Market Authority, said: “Storm Communications’ heartland is in food PR and, as such, we were impressed by its knowledge of the sector and impeccable credentials. The year ahead is full of opportunities for the market and we are looking forward to working with the agency to leverage our assets and drive interest amongst external audiences.”
Williams added: “New Covent Garden Market is a true London icon, with a rich history and unique character. We are absolutely thrilled to be chosen as the strategic and creative partner and look forward to bringing to life the character and timeless appeal of the market.”