Threepipe hires Tracey Carey as MD

PR and digital marketing agency Threepipe has named FleishmanHillard Fishburn’s former board director, Tracey Carey, as its first MD.

With responsibility for business development, Carey will head up a 60-stong and report to co-founders and joint CEOs Jim Hawker and Farhad Koodoruth.

She has more than 20 years’ experience and spent six years at FleishmanHillard (now FleishmanHillard Fishburn) as board director and head of consumer. She left the agency in 2012, and spent time as a senior consultant for agencies including salt and Ogilvy, as well as direct clients in health, beauty, and food and drink. She also took on a senior consultant role at Threepipe last year.

Carey said: “Jim and Farhad have built a highly successful business delivering bold and innovative work for a fantastic client portfolio. I’m excited about working with them and the hugely talented team to drive and oversee the next phase of Threepipe’s growth.”

Hawker said: “This is a strategically important hire for Threepipe. We are at a key stage in our development and the combination of Tracey’s deep-rooted communications experience and business leadership will be invaluable as we continue to evolve the offering.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]