LDR CREATIVE has been appointed as the lead global agency for beach club and hotel brand Puro Group after handling its UK PR for the past three years.
The agency, which won the global account following a competitive pitch, has been briefed to handle the group’s PR in 13 key markets, as well as manage internal engagement and key stakeholder activity.
LDR CREATIVE aims to enhance visibility of Puro Group’s lifestyle brands, Puro Hotel and Purobeach, increase footfall across its sites worldwide and attract potential new franchisees.
The agency will also engage five local agencies to support implementation of the global strategy.
Beltran Alvarez de Estrada, CEO of Puro Group, said: “I am thrilled LDR CREATIVE will be leading our global communications to streamline our messaging. LDR has shown great passion for our brand and they know what it takes to get the best results and meet our objectives.”
Edwina Eddleston, director at LDR CREATIVE, added: “The Puro Group offers a truly unique proposition and we’re excited to support its global growth ambitions via intelligent communications to position the brand as the world’s leading beach club.”