Speed Communications has been retained to manage the global PR for The World’s 50 Best Restaurants, as the brand embarks on its first global tour.
The World’s 50 Best Restaurants provides an annual snapshot of the leaders in the global gastronomic scene. It claims to champion the development of gastronomy worldwide, discovering new trends and talents.
Organised by media company William Reed, the list has been published since 2002. William Reed is solely responsible for organising the awards around the brand, collating the votes and producing the list.
After 14 years with London as its host city, the 15th edition of The World’s 50 Best Restaurants awards will be held in New York in June as it embarks on an international tour.
Speed has been the retained agency for The World’s 50 Best Restaurants in the UK for the past five years. Following the decision to change the host country for 2016 and onwards, Speed now takes on a global role with the brand.
William Drew, group editor of The World’s 50 Best Restaurants, said: “Speed has been instrumental in supporting the growth of The World’s 50 Best Restaurants over the past five years and when it came to appointing a team to manage the comms around the global tour we knew that Speed was best placed to deliver this.
“The team speaks five languages, has superb global contacts in this sector and has delivered thousands of pieces of coverage each year for us, helping us accelerate the growth of the brand beyond our initial expectations. We are incredibly excited to be embarking on this global tour and taking Speed with us.”
Kate Bosomworth, Speed MD, added: “The World’s 50 Best Restaurant awards is a fantastic brand to look after and we are privileged to have become an integral part of this brand’s incredible journey. Speed will continue to deliver the global media relations programme and with our strong USA network, we can also provide essential in territory support in the US.”