WorldRemit, the UK’s fastest-growing tech company according to Deloitte, has appointed Red Consultancy as its UK comms agency.
The WorldRemit app lets people send money instantly to their friends and family in other countries, all over the world.
Red, which won the account following a competitive pitch, has been handed a consumer and industry brief to raise brand awareness of WorldRemit among its target audience in the UK, as well promote its work to potential investors and other stakeholders in the tech world.
The account will be led by Red’s consumer MD, Emily Morgan.
Ben Leong, head of PR at WorldRemit, said: “Red Consultancy has both the wide-ranging sector expertise and the creativity that we need from our UK PR agency. Crucially, they really understand how we want our brand to be shaped through comms. We’re looking forward to what we can achieve together.”
Morgan added: “For WorldRemit we created a truly blended team from across our agency to allow us to deliver tailored comms for industry as well as migrant audiences. It’s exciting to be working with a company full of such potential and ambition.”