The Care2Save Charitable Trust has brought in Refresh PR, alongside brand and comms firm Thrive Creative and digital agency Reason Digital, to lead a number of creative campaigns, including a partnership with Bentley.
Refresh PR, Thrive Creative and Reason Digital will work together to raise awareness of Care2Save’s year-long schedule of campaign activity to encourage people around the world to donate funds to change the face of hospice and palliative care.
Refresh will act as the lead agency on the campaign, handling all media relations, content development and project management.
Thrive will be responsible for creative, digital marketing and will work with a specialist consultant to deliver social media, while Reason will handle all website development for the project.
The first arm of the campaign, Bentley by Me, is a global initiative launched in partnership with Bentley Motors, which will see people around the world invited to donate as little as £1 towards hospice and palliative care.
For every individual donation pledged, the donor will be entered into a prize draw to win a new Bentley Continental GT V8.
Andrea Ladeira, chief executive of Care2Save, said: “When we were looking for agencies to help promote our various initiatives, it was important to find companies that not only aligned with our ethos, but that actively wanted to help us make a significant difference to hospice and palliative care around the world.
“The teams at Refresh PR, Thrive Creative and Reason Digital have clearly demonstrated that they understand our mission and we’re confident that they will work hard to ensure we achieve our goal.”
Laura Mashiter, founder and MD of Refresh PR, said: “Palliative care is a subject close to many people’s hearts, so when we spoke with The Care2Save Charitable Trust and heard about its aim to tackle this global crisis we were eager to be involved.
“We’ll be working closely with Thrive Creative and Reason Digital to generate mass awareness both nationally and internationally to ensure the world knows about Care2Save and its aim to transform palliative care – something that will affect all of us at some point in our lives. We’re proud to be flying the flag for North West agencies.”