Wolfstar has been chosen by Portmeirion Group to deliver an integrated comms campaign for the 200th anniversary of its Spode Blue Italian design.
The online and social media PR agency has been briefed to increase brand awareness and raise the profile of Spode and Blue Italian’s history, as well as engage with new and existing audiences.
The 12-month campaign will include social media, media relations, blogger outreach and several creative initiatives.
Marie Lees, director at Wolfstar, said: “With a rich history spanning 200 years, Spode Blue Italian’s story is the perfect hook for reinvigorating the brand and engaging with customers.
“We have a wealth of experience in the lifestyle sector and our social media expertise is second to none. It’s a very exciting campaign to be working on.”