Seema Malhotra is the founder and design director of aspirational online fashion brand Forever Unique (a client of Smoking Gun PR), which she launched with her husband Sandeep in 2008. The label has since been worn by celebrities including Miley Cyrus and Kimberly Wyatt.
Stacey Forsey is married to David Forsey, chief executive of Sports Direct, and is passionate about healthy home cooking and art. The show will also focus on Forsey’s role as a consultant for Flannels, the designer fashion retailer.
Malhotra and Forsey will debut on the show when the third series airs on ITVBe next month.
Smoking Gun PR will handle all comms activity for the brand, including media relations, crisis comms, personal brand development and digital and social media management.
Rick Guttridge, MD of Smoking Gun PR, said: “We’re excited to be welcoming Seema and Stacey as the new additions to our lifestyle PR division. Each has a very different personality and will bring a new dimension to the current cast as part of the show’s evolution.
“We’re well versed in working with celebrity names and our expert team includes ex-national show business journalists and publicists who have themselves lived a showiness life and appeared on reality TV shows. This unparalleled experience means we are perfectly placed to manage the accounts and look forward to the journey ahead.”