Ogilvy PR London has enhanced its social and content offer with the appointment of Edelman UK’s Chris Wall as head of content.
After a three year stint as international editor of The Reel, Wall moved to digital agency Sapient Nitro and Isobar before going to Edelman UK, where he has spent the last 18 months setting up its in-house creative studio.
In his new role at Ogilvy PR, Wall will work closely with Jai Kotecha, head of digital, social and content, and take responsibility for the growth of Ogilvy PR London’s content team, with a focus on global content strategy and best practice design and production for clients.
Kotecha said: “Chris’ years of experience at the frontline of content is an incredible asset for us to be adding to Ogilvy PR London’s social and content offering. His arrival is timely and follows the promotion of Marshall Manson, former EMEA head of Social@Ogilvy into the position of UK CEO, underlining completely Ogilvy PR London’s clear vision and ambition to be world class in both its social and content strategy and production.”
Wall said: “I have a vision to build a multi-skilled creative hub at Ogilvy – which can produce the very best in static and video content, quickly, efficiently and brilliantly. I also fundamentally believe that brands need to harness ‘culture marketing’ to survive in the new climate of communications – and build stories and platforms around human passions and interests – not focus entirely on brand messaging.”
He added: “Ogilvy PR London not just understands my vision and beliefs but has already shown them to be at the very heart of all the work they produce. I look forward to working with Jai, Marshall and the clients as we continue to break ground in the communications marketing space.”