HAUD, a telecoms security business, has hired Tangerine to increase brand awareness and engage key influencers as part of a global brief.
The company works with mobile operators to increase consumer security and network efficiencies by eliminating fraud and spam traffic, maximising network performance and reducing subscriber churn.
Tangerine will drive a content-led comms strategy to increase HAUD’s profile in the tech and telecoms sectors.
Desiree Bone, head of brand and marketing at HAUD, said: “The mobile industry is constantly evolving, as are the threats that put reputation and revenue at risk, so building a level of trust with our customers is more important than ever.
“Tangerine clearly understands the importance of this and has advised us with a robust approach to increase the brand’s visibility and communication with the market, underpinned by proven expertise and in-depth industry knowledge.”
Sam Gregory, Tangerine B2B MD, added: “A solid communications strategy is one of the most effective methods of establishing trust with new and existing customers, and is central to HAUD’s success.”