LightBrigade MD Alan Twigg has joined global comms agency Way to Blue as head of consumer.
Twigg left Fishburn Hedges’ consumer arm, Seventy Seven, as managing partner four years ago to set up his own PR operation, LightBrigade.
During his time there, LightBrigade secured clients including Dominos, Hamleys, Harper Collins, YO! Sushi, Café Rouge and Highland Park Whisky.
A trained journalist, Twigg’s other roles have included MD at Nexus Communications and head of consumer at Harrison Cowley, where he led accounts including The National Lottery, Waterstones, Bombardier Continental Airlines, Glenfiddich and several Department of Health public health campaigns.
The 100 strong agency, which has offices in London, Paris, Sydney, Los Angeles, Amsterdam, Munich, Rome and Madrid, works across film, home entertainment, TV and consumer brands. Its services include research and insight, media planning and buying, social and digital, PR and publicity.
Current Way to Blue clients include Universal Pictures, 20th Century Fox, Amazon Prime, IMAX, Mattel and Red Bull.
Adam Rubins, Way to Blue CEO, said: “We have been growing our consumer brand work for some time and Alan will help us accelerate that growth. He brings a wealth of experience to our PR offer and his track record in working with big brands and creating award winning campaigns is formidable. This addition further enhances our paid, owned and earned offering in the consumer space.”
Twigg added: “I looked at a number of potential agency options and Way to Blue is quite simply a really impressive group of talented people experiencing significant growth with innovative work and rammed with lots of hunger and ambition. Our skills and our outlook on life complement each other beautifully and we are confident of continuing to build and deliver a truly integrated offer.”