LEWIS has been chosen to handle the UK PR for French sushi restaurant brand SushiShop.
SushiShop has two outlets in London – the most recent opened late last year. It also does deliveries. The chain is headquartered in Paris, and has 113 outlets across nine countries.
After undertaking project work for SushiShop in 2015, LEWIS’ consumer division has been appointed as the retained agency of choice for 2016 to support the launch of a new menu, as well as further UK openings and bespoke partnerships.
Karine Lecomte, director of marketing and comms for SushiShop, said: “We are delighted to be continuing our relationship with LEWIS after such a successful project last year. We have a lot in the pipeline in the UK for 2016 and we believe LEWIS has the knowledge and expertise to partner with us for the next 12 months. We are looking forward to the year ahead and the expansion of the SushiShop group in the UK.”
Sophie Lennon, consumer director at LEWIS, added: “We are very excited to have been chosen as the retained agency for SushiShop – a real up-and-coming brand. There is a lot planned for 2016 to cement their position in the UK market and we look forward to helping them do so.
“The consumer division at LEWIS is continuing to expand and SushiShop strengthens our current portfolio, which includes Turkish Airlines, Designer Exchange and HEMA.”