Car leasing company LeasePlan UK has brought in Bottle to handle its PR.
LeasePlan UK, launched in 1979, operates a UK serviced fleet with more than 164,900 vehicles and it provides services to specific market segments via four brands: LeasePlan (corporations), LeasePlan Go (SME), Network (Franchisees) and Automotive Leasing (public sector).
Bottle has been briefed to enhance brand awareness and increase opportunities for thought leadership in the UK media.
The agency also plans to help LeasePlan increase awareness across topics including safe driving, driverless cars and telematics, by using its active newsroom to identify relevant conversations for LeasePlan to interact with.
The account will be led by Holly Tyzack, head of editorial at Bottle.
Rachel Hawthorne, head of marketing at LeasePlan, said: “We have chosen to work with Bottle, not only because of its proven experience and success in the SME, corporate trade and national media, but also to help us integrate our communications across the brand and to get involved with conversations that are more engaging and relevant to our customers.
“We are very excited to start working with Bottle and seeing how its unique newsroom approach will help to identify relevant stories in action. We are looking forward to being able to contribute to the conversations that matter the most and hope to develop further as thought leaders in our field.”
Tyzack added: “We are delighted to be working with LeasePlan to help it drive engaging conversations in its market. There will be a number of campaigns happening in the next year, the first is directly talking to a key market – the SME audience.”