The UK’s biggest bagel brand, New York Bakery Co, has brought in Richmond Towers to raise awareness and educate consumers on the benefits of its baked goods.
Designed to inspire consumers to view bagels as a “tasty addition” to a healthy balanced diet, activity will play out across the national media, as well as through social channels including Instagram, Twitter and Facebook.
Activity for the PR and social campaign has started. The brand has linked up with online health and fitness influencer Joe Wicks.
Karen Revel-Chion, head of marketing at New York Bakery Co, said: “Our brief was to shake up our approach to PR and social with a focus on health in the New Year. Richmond Towers’ creative approach and strategic thinking was exceptional and so far the campaign results have been incredible.
“The great thing about the team at Richmond Towers is that they are highly creative and passionate about what they do, but their approach is rooted in a clear understanding of our commercial goals.”
Nikki Thomson, MD at Richmond Towers, added: “Health can be a bit of a minefield, especially in the New Year – there is so much messaging out there that it can all become like wallpaper to consumers. Our approach is to root our health messaging in a fun and compelling presentation that will inspire the media and consumers.”