The Food Standards Agency chooses Threepipe

The Food Standards Agency (FSA) has appointed Threepipe to help drive social reach and engagement around key consumer facing campaigns after a competitive pitch.

The first campaign, going live next month, will see Threepipe develop content and paid strategies across Facebook and Instagram to support the #WheresTheSticker campaign, which encourages consumers to look out for the FSA’s green Food Hygiene Rating Stickers.

Threepipe is also supporting the FSA by taking design elements from the social media campaign and adapting them for outdoor media as the organisation looks to drive further awareness of the Hygiene Rating Stickers.

Michelle Patel, head of marketing and consumer insight at the Food Standards Agency, said: “We were impressed by the audience understanding that Threepipe brought to our brief and the creative ideas that brought it to life.”

Jim Hawker, co-founder of Threepipe, added: “This is a very exciting series of campaigns to be involved with and plays to our strengths in terms of creating innovative content and understanding how best to target and measure its impact.”



Related Posts
Abbie Hughes, Threepipe
Abbie Hughes joins Threepipe as PR director
Threepipe has appointed Abigail Hughes as a PR director. Hughes was an account manager at Threepipe in 2009 and re-joins the agency from Red Consultancy, where she led [...]
Jim Hawker, Threepipe
Opinion: Why PR should embrace SEO insights
Jim Hawker, Threepipe’s co-founder and owner, says acquiring an SEO firm transformed his agency and argues that all PRs should inform their content strategies with data-driven [...]
Virgin Trains appoints Kaper for PR and social media
Virgin Trains has appointed Kaper to handle its PR and social media work following a competitive pitch consolidating the briefs into one agency for the first time. Virgin [...]
Aesthetics company Sinclair Pharma appoints Threepipe
Sinclair Pharma, an international aesthetics company, has appointed Threepipe to lead the company’s digital transformation as it looks to drive further global growth. [...]