Alton Towers hands consumer PR brief to Mischief

Alton Towers Resort has brought in Mischief as its consumer PR agency, following a competitive pitch.

The brief will see Mischief work on two major new attractions for the theme park in 2016 – Galactica and the Rollercoaster Restaurant.

Galactica is Alton Towers’ first rollercoaster featuring the addition of Virtual Reality, while the other major part of the brief will be to launch the UK’s first Rollercoaster Restaurant.

Mischief associate director Jess Buttress and creative director Damon Statt will lead the account.

The team will report to Liz West, media relations manager at Alton Towers Resort.

West said:Mischief showed a real understanding of the Alton Towers Resort business and are already proving to be a fantastic extension to our in-house team. They have a track-record of delivering exciting creative campaigns, have great strategic understanding but also regularly react to the news agenda and turn stories around at the speed of life. We have an incredibly exciting year ahead and look forward to working with the Mischief team.



Related Posts
Young Lions PR 2018 Andy Garner and Daniella Graham
Mischief triumphs at UK Young Lions PR 2018
Mischief’s Andy Garner and Daniella Graham have won the UK Young Lions PR Competition 2018 with their Nursery Crimes campaign pitch. They were among 59 UK PR agency teams [...]
Virgin Trains appoints Kaper for PR and social media
Virgin Trains has appointed Kaper to handle its PR and social media work following a competitive pitch consolidating the briefs into one agency for the first time. Virgin [...]
Grayling wins Women in Rail comms brief
Grayling has been chosen to deliver a wide-ranging integrated communications brief for Women in Rail, following a four-way pitch. Over the next two years, the agency will [...]
Online GP surgery Push Doctor appoints Hotwire
Europe’s largest online doctor consultation service, Push Doctor, selected Hotwire as its integrated comms agency yesterday, following a six-way pitch. Hotwire will raise [...]