Opinion: PRs should look to commercial radio to drive engagement

Sean Allen-Moy, senior account director at W, argues that commercial radio in the UK has come of age and offers great brand promotional potential for communicators. Eddie Mair is probably most famous for calling Boris Johnson a “nasty piece of work”, to his face, on TV. But as a BBC broadcaster of thirty years and… Continue reading Opinion: PRs should look to commercial radio to drive engagement

Fake news is the biggest challenge facing the media today

The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. Discussing the findings of Cision’s 2018 State of the Media report, both White, who works across Now, Women’s Own, Woman, and Women’s Weekly, and Sean Allen-Moy, account director at W Communications and a… Continue reading Fake news is the biggest challenge facing the media today