Abe Smith: Tarot cards, crystal balls and the democratisation of analysis

On stage in Barcelona, surrounded by hundreds of the most attuned PR professionals globally, it hit me – right then, right there. As I said the words “a PR evolution is cresting into a PR revolution,” it felt as if the genie was proverbially let out of the bottle. It was the AMEC Summit 2018 and… Continue reading Abe Smith: Tarot cards, crystal balls and the democratisation of analysis

Abe Smith: I can see clearly now…

It’s 7:00 am on a Tuesday and the day breaks, not with the sun or a warm cup of java, but with the sterile “X” of that iconic green productivity staple known as Microsoft Excel staring me in the face. As a business leader driving a large organisation in Europe, like so many other executives,… Continue reading Abe Smith: I can see clearly now…

Abe Smith: Here’s to the crazy ones…

With the New Year now here, it’s a good time to both reflect on 2017 and, importantly, look towards the opportunity ahead. I could talk for hours about the adventures, already, across the continent or the journey I’ve been on (both literally and metaphorically) to get here. For now, I’ll defer to Facebook for that account.… Continue reading Abe Smith: Here’s to the crazy ones…