Creative Shootout 2018 opens for entries
This year’s Creative Shootout award is now open for entries, with a £30,000 brief for hunger charity FareShare on offer for the winning agency team. The winner will also [...]
Opinion: Why a PR award for creativity is what the industry needs
Launch founder Johnny Pitt gives his views on “traditional” awards ceremonies and reveals why he started The Creative Shootout – an award that involves a live creative pitch. [...]
Opinion: Why Launch PR is dropping the ‘PR’
Johnny Pitt, founder of Launch and The Creative Shootout, on what is driving the agency’s new positioning and why it is dropping ‘PR’ from its name. Central to our being at [...]
Launch adopts ‘real ideas’ positioning and hires Barbara Watson
Launch has adopted a new ‘real ideas’ positioning and dropped the PR from its name as Frank PR’s Barbara Watson joins as director of brand and content. The new position looks [...]
Mischief PR wins second Creative Shootout in a row with #TimetoThink campaign idea
Mischief PR was named the winner of one-day creativity competition Creative Shootout last night for its live response to a brief from charities Mind and Rethink Mental Illness [...]
APS Financial hires Launch PR
Digital banking services provider APS financial, the trading name of Advanced Payment Solutions Ltd. (APS), has appointed Launch PR to raise its profile in the UK’s SME and [...]
Creative Shootout 2017 opens for entries
Entries are now open for the 2017 Creative Shootout, a one-day creativity competition now available to all marketing disciplines. This year, participants will need to create a [...]
Launch PR appointed by ‘Gut Week’ partners
Launch PR has been appointed by Gut Week’s partners to raise awareness of the importance of digestive health and educate the public. The month, the agency will start work on [...]
The Banker appoints Launch PR to promote Top 1000 banks list
FT-owned title The Banker has appointed Launch PR to promote its annual ranking of the Top 1000 World Banks for the sixth consecutive year. Launch PR is set to focus on [...]
Hyundai hands innovation brief to Launch PR
Hyundai Motor UK has appointed Launch PR to reach a “whole new audience” with a brief centred on innovation and technology. The agency, which won the account following [...]
Vision Express briefs Launch PR
Vision Express UK has appointed brand PR agency Launch PR to help raise awareness of its range of glasses frames. Launch PR has been briefed to create media experiences to [...]
Launch PR promotes Virgin Strive Challenge
Youth charity Big Change founders Sam and Holly Branson have brought in Launch PR to promote its 2016 Virgin Strive Challenge, which aims to raise £1.5 million to create [...]
Mischief PR wins first Creative Shootout
Mischief PR has been named the winner of the first one-day creativity competition Creative Shootout, winning the title of the UK’s most creative PR team for its response to a [...]