Kaizo has hired TechRadar’s launch news editor, Adam Hartley, as its first head of editorial, as the agency looks to strengthen its content offering.
Hartley is an NCTJ-trained journalist and PR consultant. He was launch news editor of TechRadar.com, one of Europe’s leading tech websites, and has since contributed to titles including Flipside – the IET’s science and tech magazine for schools, Gizmodo, and T3.
Hartley new role at Kaizo will include extending the number of content led programmes the agency handles for clients, which will include Brocade, CA Technologies, D-Link, Coffee and Health and Dunkin Donuts, as well as developing new services.
Rhodri Harries, MD of Kaizo, said: “Having adopted a paid, earned, shared and owned approach for some time, bringing in a specialists to enhance our approach and extend our content offer is a natural step.
“Adam’s expertise in building editorial led programmes across multiple channels, is what clients are increasingly needing help with as we move away from a traditional PR model. We are excited to have him on board.”