Here’s a round-up of last week’s biggest PR news – featuring Tin Man, Attitude’s Matthew Todd and the UK’s new largest public affairs agency.
Enhancing your PR measurement with ‘maturity mapping’
The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four regularly link PR performance to their brand’s reputation or business objectives.
Now, there’s a way to find out if your competitors are beating you at PR measurement and see how to ensure your comms initiatives are working as efficiently as possible with the rest of the marketing mix.
It’s called ‘maturity mapping’ – and in our latest webinar, Paul Hender, Cision’s head of insight, will show you how it works.
Joining him will be Ben Levine, FleishmanHillard Fishburn’s head of research, analytics and measurement, and Colin Wheeler, MD at Survey Solutions. They’ll share a wealth of insights to help you enhance the performance of your comms initiatives.
Matthew Todd, Attitude’s editor-at-large and former editor, discusses the issue of mental health in the LGBT community, securing Prince William as a cover star and what Pride Month means to him.
The first brief is to promote the benefits of using mobile train tickets. To achieve this, the agency has created 10 portraits out of 3,000 paper tickets – representing the average number of tickets East Midlands Trains sells every hour.
Jameson Irish Whiskey has appointed instinct to oversee the launch of Jameson Caskmates IPA Edition. The agency has also been appointed by mixologist James Vyse to help launch his new cocktail subscription service, The Cocktail Man.
Journey planning data specialist Ito World has appointed Flagship Consulting to deliver an integrated comms programme to position the company as the experts in using data to solve urban mobility problems.
Communication technology company Polycom has appointed Babel as its UK PR agency, following a competitive pitch. Babel will focus on bolstering Polycom’s presence in key media outlets, highlighting the business case for collaboration technologies. The brief also includes social media and event support.
Asset management solutions provider SSG Insight has appointed The Lucre Group to support the business with a major rebrand, help with product launches and develop the brand’s thought leadership programme.
Online platform Xero has appointed Fourteen Forty as its UK stakeholder relations consultancy to help position it as a firm which can help policy-makers, enterprises and commentators make better informed decisions.
Red Lorry Yellow Lorry has promoted Hannah Patel to director, UK, to help the agency focus on local customers and manage increased growth. It has also appointed Meredith L. Eaton as director of North America in its Boston office.
Rachel Proctor, a former Thomson Reuters marcomms specialist, is joining Milk & Honey PR to lead the agency’s digital offering.
Little Red Rooster has hired Simon Osborne-Walker, the former managing editor of Trusted Reviews, as a senior account manager working across the agency’s tech clients.
FieldHouse Associates has appointed Anna Jones as associate director and Tom Knock as account director. Lily Wiggins has also joined as an account manager, along with account executives Keturah Prendergast and Seun Alibi.
Cicero Group has agreed to buy Westbourne Communications from the agency’s founder, James Bethell. The move will create the UK’s largest public affairs agency, with a combined fee income of £7 million.
Relevance International has launched a digital media arm called Relevance Digital. Digital strategist Liz Chambers is spearheading the new operation, which provides social media strategy, online reputation management and other digital services.
Celebrity consultancy RunRagged has launched The VIP Suite, a celebrity marketing platform that aims to help brands create authentic and long-lasting partnerships with celebrity talent. More than 1,000 celebrities have already signed up to the site.
Manchester-based integrated agency One has unveiled a new proposition and brand identity, as well as a restructured service portfolio. The rebrand includes a new logo, website, collateral and interior design, and a facelift for its Sale HQ, including new signage and ‘optical illusion’ graphic installations throughout the building.
PRCA DARE awards
Greenhouse won the Small Consultancy of the Year award, as well as securing the Low Budget Campaign and Corporate Affairs prizes. On top of the wins for the whole agency, its account manager Jenny Briggs scooped the Rising Star of the Year gong.
Speed took home the Large Consultancy of the Year, Integrated Campaign of the Year and Trade and B2B Campaign awards. There were also wins for Grayling and Ambitious PR on the night. A full list of winners can be found here.