Lee Blackwell has joined Key Retirement Group (KR Group), a provider of financial solutions to the over-55s, as its director of public relations and public affairs.
Reporting to KR Group CMO Chris Bibby, Blackwell will be responsible for developing the group’s strategic approach to group communications, public affairs and media relations. She will focus on educating key audiences as to the benefits of equity release.
Blackwell has 18 years’ experience in financial services communications. She was previously head of PR and media relations at the Pensions and Lifetime Savings Association and head of PR at Partnership, the FTSE-250 insurer.
“We are delighted to welcome Lee Blackwell,” said Bibby. “She will focus on using her considerable experience in this market to not only build understanding of Key Retirement Group and its companies but also help to engage with key influencers.”
Blackwell added: “I look forward to working with Chris and the rest of the marketing team to build understanding of KR Group and its brands while raising the profile of the sector and encouraging more people to consider how they might use property wealth in retirement.”