Spark will look to build the company’s profile in the UK through thought leadership and media relations activity, targeting media coverage in the procurement, supply chain, finance and enterprise IT sectors.
Alex Saric, chief marketing officer at Ivalua, said: “We see PR as an important part of both raising Ivalua’s profile in the UK and educating the market on the full potential of technology to empower procurement leaders.
“Spark has demonstrated the creativity and market knowledge required to communicate how procurement can deliver ever more strategic value to organisations.”
Ana Williams, director and co-owner of Spark Communications, added: “Companies have never been more dependent on their supply chains to deliver products and services. And they are more exposed to risk than ever before because of technology and social media.
“Procurement addresses this uncertainty and has evolved to become a strategic function. Ivalua is at the forefront of this shift and has a huge depth of industry knowledge and market-leading products, so we are really excited to be working with them.
“We look forward to developing thought-leadership content that will help Ivalua make an impact in the UK market.”
- Pictured: Ana Williams