Milk & Honey PR has appointed Kirsty Reid, Comic Relief’s former national media manager, as client director to lead its growing consumer offering.
Reporting to managing partner Kirsty Leighton, Reid is tasked with developing the agency’s portfolio among consumer, not-for-profit and CSR-centric brands. She will head up some of the agency’s recent wins, including Lotto Social and Big Youth Group.
Reid said: “I am beyond excited to start building up a new and diverse client base at Milk & Honey. Having honed my skills in brilliant agencies such as Shine, and most recently over four years at Comic Relief working on the biggest fundraising campaigns in the UK, I’m ready to get back into agency life to support the growth of what is a fresh, energetic and ambitious company.
“I’m passionate about building and supporting a creative team. And having the opportunity to grow and impact on the direction of a relatively new business is an exciting challenge. It’s a business that is wholly people focused and is going from strength to strength.”
Leighton added: “I’m delighted to have yet another energetic, creative leader join the hive. Kirsty comes with rave reviews from clients and colleagues alike. Her experience with some of the biggest international entertainment brands is a brilliant addition.”