Hotwire promotes Kate Hunter to head of B2B

Hotwire has promoted Kate Hunter to head of B2B, UK, to oversee and grow the agency’s B2B client base.

She is tasked with growing the agency’s B2B offering across its fintech, ecommerce, IT and services teams, as well expanding its emerging energy, health tech and automotive offerings in the UK.

Hunter will report to Matt Cross, Hotwire’s UK MD, and work closely with Hotwire’s digital brand labs and global teams to ensure they deliver excellent client service.

Her promotion follows 11 years with the company, which have seen her work on multinational and award-winning integrated campaigns.

Cross said: “We’re really pleased to be able to promote Kate into this role. Her hard work, dedication and commitment to Hotwire over the past 11 years is greatly valued and she really deserved recognition of that.

“Kate is a huge support in the day-to-day running and growth of the UK business. I’m delighted to give her this opportunity and can’t wait to see what she achieves next in this exciting role.”

Hunter added: “I am so excited about this next chapter. In particular, working more closely with our talented team across the globe to push the boundaries in the B2B space for existing and new clients across both established and emerging markets.”