MWWPR has appointed Gareth Davies as its VP of digital strategy and UK digital lead to oversee digital strategy for the agency’s UK and EU clients.
Davies will be responsible for exploring and developing clients’ digital opportunities, integrating with the agency’s US digital practice and extending into new UK industry sectors.
He will report to MWWPR’s UK MD Paddy Herridge and chief digital strategist Parker Ray, who is based in New York.
Previously, Davies was EMEA digital lead at WE Communications. He has experience delivering social media strategy, content strategy, social listening, digital media buying, influencer relations, measurement and analytics services for B2B and B2C clients.
Michael Kempner, MWWPR founder and CEO, said: “Building our UK digital team to complement our award-winning US resource will enable us to offer an even greater breadth of integrated campaigns and digital services to UK and EU clients.
“Gareth’s experience and insight-led approach will help maximise how we tell our clients’ stories across all platforms and grow their businesses. He will be a great addition to the team.”
Davies added: “This was a unique opportunity to join a world-class, fiercely independent agency and continue to build out its UK and EU digital presence.
“MWWPR’s belief in delivering earned-worthy content and data-driven insights across paid, owned and earned channels represents the future of PR, and being a part of that is hugely exciting.”