Senior-only consultancy Hydra Strategy has appointed Sam Barton as a partner.
Barton will bring his wealth of private equity experience in advising major private investment groups, industry bodies and portfolio companies on corporate reputation, crisis communications, media strategy and investor relations to the consultancy.
He joins from specialist private equity PR firm Equus, where as a partner he led global programmes for financial and corporate clients.
Hydra offers both board-level advice and senior-only execution across all key areas of corporate communications. Since its January launch, it has worked on programmes for Choice Hotels, private equity firms Duke Street and Endless, and corporate turnaround group Buchler Phillips.
“I am delighted to be joining Hydra at such an exciting time in the company’s development,” Barton said. “The philosophy and approach is one which I believe will be extremely attractive to financial and corporate clients, and I look forward to helping Stephen and the team develop the Hydra business in the future.”
Stephen Benzikie, Hydra’s managing partner, added: “Sam is a hugely respected operator in the PE sector, so we’re very pleased to have attracted him to Hydra.
“A number of our consultants have deep experience in this space and it will remain a key focus for Hydra.”