Rooster is tasked with raising awareness of the Caribbean island as a tourist destination in the UK market and will handle all press enquiries.
The agency will also create a PR plan and assume responsibility for co-ordinating press trips, issue management and news generation, as well as boosting awareness by implementing several creative campaigns.
Racquel Brown, CEO of the St Kitts Tourism Authority, said: “We were impressed by the creativity and market knowledge demonstrated in Rooster’s proposal and are excited to see their imaginative campaigns implemented in the coming months.”
Rooster’s managing director, James Brooke, added: “We’re excited to have been appointed by the St Kitts Tourism Authority to promote their stunning island to the UK market. Our plans not only draw on our extensive travel industry experience but also utilise the team’s creative expertise through a series of high impact campaigns.”
Rooster began work on the account on 1 August.