The consultancy will work with the Mercedes-Benz Vans press office to create proactive campaigns, advise on reactive opportunities and strengthen the brand’s voice across broadcast programming.
It will also provide a broadcast media listening service to help Mercedes-Benz Vans identify competitive media and messaging opportunities.
Markettiers’ initial work includes a campaign around Mental Health Awareness Week 2017, where Mercedes-Benz Vans commissioned research exploring the issue of mental health within the nation’s van driving community.
Caroline Burnell, PR and internal communications manager at Mercedes-Benz Vans UK, said: “Championing the van driver, owner, and operator is something that we are passionate about. So to work with an agency to help bring this to life across broadcast media is very exciting.”
Andy Gallacher, director of strategy and insight at markettiers, added: “Mercedes-Benz actually invented the van in 1896 so it comes with an incredible history and has some fantastic stories to tell. Our role is to help Caroline shine a light on the crucial role vans play in our economy and make sure Mercedes-Benz Vans UK is talking to its diverse customer base about the issues they care about.”