The corporate communications specialist has dealt with a wide range of tobacco industry changes, from advertising, labelling and display bans to the rollout of plain packaging.
Clarion said his knowledge will provide unique insights on how to engage in a changing and potentially more restrictive environment for clients in the UK convenience retailing sector.
“Having worked with Clarion for a number of years I am excited to be joining their advisory board,” said Blackburn. “UK convenience retailing business and the companies which service them are experiencing increasing pressure and their adaptability to these changing environments will be tested to the full.”
Amanda Meyrick, Clarion CEO, added: “We are delighted to recruit Jeremy to our advisory board. His project management of media campaigns including national positioning campaigns, knowledge of trade media engagement and his strategic creativity will deliver extensive added value to our trade marketing clients.”